Sharon Jones & the Dap-Kings' most recent full-length, Give the People What They Want, was nominated for a Grammy for Best R&B Album.
Sharon Jones & the Dap-Kings have sold over 600,000 records worldwide. It's A Holiday Soul Party! is the group's very first Holiday album.
Vinyl: 1LP, first limited press of the album will be on red vinyl packaged in a standard sleeve CD: single CD in digipak packaging Includes covers of holiday classics such as "Silent Night" as well as original compositions, including "8 Days of Hanukkah" "8 Days of Hanukkah" will be available as a 45 single, and there will be a re-release of the “Just Another Christmas Song” b/w “Big Bulbs” 45. Comprehensive Press, Online, and Radio campaign.

Album trailer to be released with "White Christmas" Music videos for "White Christmas" and "8 Days of Hanukkah"
Online ads begin around November and run through holiday season. Sharon Jones & the Dap-Kings have been extensively covered in the national press since their 2005 album Naturally. The Dap-Kings have played on international hits by the likes of Mark Ronson, Paloma Faith, Amy Winehouse, and Michael Bublé, and the Dap-King Horns most recently played on Mark Ronson’s “Uptown Funk (Featuring Bruno Mars)."

Daptone co-founder and Dap-Kings bandleader / songwriter Gabriel Roth won a Grammy for his engineering work on Amy Winehouse's Back to Black. Sharon Jones & the Dap-Kings have appeared on Later... with Jools Holland, The Andrew Marr Show and BBC Breakfast (UK). Early airplay for select tracks on BBC Radio 2 by Trevor Nelson and 6Music by Craig Charles.
Festive retail marketing with key chain and independent stores.