The East was formed in Athens, Greece in 2014. The band's style includes typical rock'n'roll, traditional rhythms, intrusive synths and samples, all of them continuously alternating between rhythmic exacerbation and pauses, generating a different mood each time. Repetitive patterns and vocals that impose an atmosphere rather than narrate a story, contribute in producing a deafening sound that is sometimes euphoric and sometimes asphyxiating.